Skip to main content
ACC – Asia Consulting & Technology

Trust and buying decisions

No savings figures to show off yet? There is still a worthwhile story

When there are no results authorized for publication, describe the problem, role, and substantiated outputs. Do not turn a hypothetical example into an…

Written by: ACC, Editorial team · Updated · 2 min read

Summary

When there are no results authorized for publication, describe the problem, role, and substantiated outputs. Do not turn a hypothetical example into an achievement or use an unmeasured percentage to make the story seem more persuasive.

Schematic illustration: Problem → Role → Evidence.
Schematic illustration: Problem → Role → Evidence.

A common situation

Illustrative scenario: An implementation team wants to discuss a project but does not yet have permission to identify the client. They wonder whether to add an impressive percentage to make the article more appealing. Trust begins with accurately describing the work actually done.

Three steps you can try

  1. Describe a problem you have permission to disclose.
  2. Distinguish roles from results.
  3. Clearly identify what is illustrative and what is factual.

What to remember

When there are no results authorized for publication, describe the problem, role, and substantiated outputs. Do not turn a hypothetical example into an achievement or use an unmeasured percentage to make the story seem more persuasive.

This is a hypothetical illustration, not an ACC customer testimonial or project result.

More articles